Technical SEO starts with a website that search engines can fetch, understand and navigate. It cannot guarantee rankings, but a sound foundation helps search engines process your content.
Make content discoverable
Every important piece of content should have a stable URL and at least one crawlable link from another public page. HTML headings and clear navigation help both visitors and crawlers.
Write unique metadata
Give each important page a descriptive title and meta description. Use canonical URLs consistently and avoid publishing multiple identical pages under different paths.
Create a useful sitemap
List your preferred canonical pages in an XML sitemap. Keep thin internal search results and error routes out of the sitemap.
Measure real performance
Test Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift on representative devices. Efficient HTML, optimized assets and limited JavaScript reduce the work a browser must do.
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